NAG’s core values are connection, independence, and transparency, not as abstract principles, but as the way the project concretely operates.
Everything published, everyone they work with, and every story told is decided by the team alone, with a long-term vision and no external pressures. There’s no food advertising, no paid reviews, no sponsored editorial. This is a deliberate choice, it’s what allows the project to be genuinely honest about what it recommends and why, and to contribute to the food world in a meaningful way.
When partnerships happen, they look outside the food industry for collaborations that feel natural and don’t compromise the editorial voice.